Yo antes tenía un amigo
'Yo antes tenía un amigo' (I Used to Have a Friend) was our campaign for the Spanish launch of League of Legends Classic, built around a simple idea: reminding players why they fell in love with League in the first place. At its heart was a nostalgia-filled short film bringing together familiar faces, references and memories from those early years of League in Spain.
client
Riot Games
year
2026
formato
branded content
category
behind the project
This one sent us down a very nostalgic rabbit hole.
We went back through the names, faces, memes and little details that defined that era of League in Spain, then tried to bring as many of them back as we could. Some appeared in the film, others, like xPeke, were hidden in references throughout the house, which we filled with pieces of League history, including an old-school Galio and Baron Nashor created by David Carballo Pérez (dcpescultor).
And then there’s the name.
‘Yo antes tenía un amigo’ comes from a Míster Jägger parody that pretty much anyone who followed Spanish League back then will remember. It starts with “Yo antes tenía un amigo...“, a friend who seemingly disappeared because he was actually locked away playing League.
Years later, we took that first line and turned it into something a little more nostalgic: the friends you used to play with, the people you lost touch with, and maybe even the version of League you left behind.
But we couldn’t bring that reference back without taking it one step further.
So we got Míster Jägger and La Oreja de Van Gogh involved for real, travelled to Donostia, joined the band during soundcheck before one of their concerts, and shot the final little moment that closes the film.
This was another project with Riot’s Edgar Medina, one of our longest-standing collaborators. The kind where the brief starts with a broad idea, we throw things back and forth along the way, and there’s enough trust to see where the creative takes us. Our favourite kind of process.
The best part? Watching the community start remembering with us.
Familiar faces, old references and names people hadn’t thought about in years started popping up in the comments.
It was ridiculous. It was nostalgic. It was a lot of fun. Pretty much exactly what we wanted it to be.








